The Human
Side Of Wealth
Daren Blonski, CFP®, AIF®, CEPA®, CDAA
Author and wealth strategist Daren Blonski helps audiences understand how money shapes identity, leadership, and legacy; and how to move forward with clarity.
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Meet Daren
Daren Blonski is the co-founder and Managing Principal of Fermata Advisors and its family of brands, including Sonoma Wealth Advisors, Homer Stenger & Co. Tax, and Fermata 401k. A nationally recognized wealth strategist and speaker, Daren is known for his candid, values-based approach to financial planning and legacy leadership.
With more than twenty years of experience, Daren brings a rare combination of academic grounding and real-world practicality to the financial industry. He holds a Bachelor’s degree in Sociology from the University of California, Davis, and a Master’s degree in Psychology from Sonoma State University. His work blends behavioral finance, family dynamics, and disciplined investment strategy to help business owners, inheritors, and rising-generation leaders build both financial wealth and the mindset required to sustain it.
Outside of wealth management, Daren hosts the It’s All Money podcast, which has generated more than 19,000 YouTube views and continues to grow across major audio platforms. He is a frequent speaker at financial industry conferences and<br>leadership events nationwide and has been featured in national publications including CNBC, Time , and USA Today
As an author, Daren has written both fiction and nonfiction. His leadership parable Clarity: A Leadership Succession Tale has been praised for making complex strategic concepts accessible and memorable. His book Broken Dealer, co- authored with Carmine Corino, became an Amazon bestseller in Financial Services and established him as a candid voice advocating for fiduciary financial advice. Currently, he is working on The Inheritor's Dilemma, examines how to navigate wealth you didn't create and transform it into a legacy that reflects your purpose, not just your portfolio.
Across all of his work, Daren bridges technical expertise with a deep understanding of human behavior, making him uniquely equipped to guide audiences through the emotional and financial complexities of inheritance, leadership, and legacy.
The Meaning of 1118
At the close of every talk, Daren leaves audiences with a message anchored in a number that forever changed his life: 1118.
It was 11:18 when his father, a firefighter and a man who never gave up on his son, passed away.
For Daren, 1118 has become more than a moment in time. It’s a brand, a philosophy, and a calling. It’s a reminder that:
- You don’t have to walk someone else’s path.
- You can define success on your own terms.
- Your purpose is bigger than your portfolio.
1118 is about resilience, legacy, and the courage to believe in yourself, especially when the world tells you to be someone else.
Connect with Daren
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Executive & leadership seminars