Are your Facebook ads hitting your targets? In this ultimate guide to Facebook ad campaign objectives, we analyse EVERY objective with examples, tips, tricks and a whole heap of avoidable mistakes…

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In the history of marketing, there has never been a more cost-effective time to increase awareness, build a brand and make conversions direct from advertising…

…this is all thanks to the power (and fruitfulness) of Facebook advertising.

Facebook’s Q3 report (2018) tells us that there are currently 2.27 Billionmonthly active users, regularly scrolling through their newsfeeds, waiting for something to grab their attention.

This MASSIVE, engaged audience has not gone unnoticed, with over $13.5 Billion spent on Facebook advertising in the latest quarter (yes, I did say $13.5 Billion in three months!).

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These enormous numbers are all well and good, but what can we learn from them?

1. Advertisers spend approximately $5.94 per Facebook user

But more importantly…

2. It must work

The fact is, if Facebook advertising didn’t work, advertisers wouldn’t spend so much of their hard-earned money on it…

…and it’s not just the digital-age giants who can make the most from the platform.

Gone are the days of having to spend serious £££ to run a national or international advertising campaign. An effective Facebook advertising campaign can be set up for as little as $1 a day!

Anybody can make bank from Facebook ads. Including YOU!

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The fact is, if Facebook advertising didn’t work, advertisers wouldn’t spend so much of their hard-earned money on it…

…and it’s not just the digital-age giants who can make the most from the platform.

Gone are the days of having to spend serious £££ to run a national or international advertising campaign. An effective Facebook advertising campaign can be set up for as little as $1 a day!

Anybody can make bank from Facebook ads. Including YOU!

Facebook Ad Campaign Objectives

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The fact is, if Facebook advertising didn’t work, advertisers wouldn’t spend so much of their hard-earned money on it…

…and it’s not just the digital-age giants who can make the most from the platform.

Gone are the days of having to spend serious £££ to run a national or international advertising campaign. An effective Facebook advertising campaign can be set up for as little as $1 a day!

Anybody can make bank from Facebook ads. Including YOU!

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1. Brand Awareness
2. Ad Formats
3. When Should You Use Post Engagement
4. Post Engagement?
5. Scroll Bottom